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TDN-Project 5 Background    

 


TDN-Project No.5:
Logo Cities
De/Signing Space

Tutor:
Matt Soar

TDN-Project NO.5:Logo-cities DE/SIGNING SPACE

Assignment:
The goal is to find a creative way to ‘talk back’ to OR ‘converse with ’ the high- and low-rise signs and/or traces of public lettering in your city, town, suburban or rural environment. ‘Talking back’ is one way to assist or provoke members of the public into considering these aspects of the built environment in new ways, from lettering on gravestones or monuments to huge backlit logos in the night sky.

Assignment for one student or a team of two.
Time Period: The project should be finished in August 2008.

‘Talking back’ OR ‘converse with ’ might involve:

A well-considered proposal for an architectural or design installation; a method of interacting with or subverting a sign or signs; a project to somehow change or preserve a sign (no »culture jamming«* please!); mapping the signs; discovering personal stories behind (or against or in the shadow of) the signs; writing or performing invented conversations between the signs; unearthing hidden histories based on archival research; or, designing new, more appropriate signs. The medium is up to you.

NB: The piece must offer a fresh, informative and well-researched perspective on signs and/or lettering. All assignments must begin with an inventory of the lettering or signs in the place(s) or space(s) you have chosen to explore. This assignment specifically excludes advertising billboards and graffiti.

This assignment is based on a three-year research/creation project called Logo Cities. The Logo Cities website <www.logocities.org> includes stories about signs (audio files); a history of sign bylaws in Montréal; a graphic novella presented using Flash; »Almost Architecture«, a short interactive film about signs; links; galleries; a bibliography of writings about signs and lettering; and, many of the papers presented at the Logo Cities Symposium held in Montréal in May 2007. All this material can be used as a starting point for your own creative explorations, but must not be simply copied or emulated.

The most intriguing, challenging, and creative responses to this assignment will be featured on the Logo Cities Website.